Revenue Growth and ROIC Are All That Matter
Published in
6 min readDec 22, 2020
And they both matter about equally
In discussions I’ve had, there has been disagreement about the right goals to set for companies; therefore, there’s been disagreement about the role that strategy should play.
Two of the most common mentalities I’ve come across are “let’s skip any real innovation investments — we need to improve the bottom line this quarter” or…