Why Coca-Cola’s Mission Statement is the Perfect Template for Yours

This is Part 10/18 in the series “How to Build an Innovative New Product or Company” on the topic of crafting a mission and value statement

Developing (or re-imagining) a company’s mission statement can be a powerful mechanism to align and energize a company … but my guess is that it rarely fulfills that promise. It’s most often a…



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Tim Darling

I’ve spent the last 15 years building new products and companies using a combination of data/analytics/AI and strategy.