Why Coca-Cola’s Mission Statement is the Perfect Template for Yours
5 min readNov 30, 2019
This is Part 10/18 in the series “How to Build an Innovative New Product or Company” on the topic of crafting a mission and value statement
Developing (or re-imagining) a company’s mission statement can be a powerful mechanism to align and energize a company … but my guess is that it rarely fulfills that promise. It’s most often a…